Time Out Asia launches hub

Time Out – a global brand that inspires and enables people to experience the best of the city – has launched Time Out Asia to create a regional hub and says it is expanding its city and country-wide “best of” content.

Bringing together all of Time Out’s content across Asia in one go-to destination for locals and travellers alike, Time Out Asia says it will feature content about the best things to do, see, eat and drink as well as travel news and recommendations to inspire its audience which it says has a growing Gen Z share and a high interest in travel and going out.

Time Out says it has been curating content and engaging its audience and advertising clients in Asia since 2007, with an audience of millions across Singapore, Hong Kong, Malaysia, China and Japan – as well as in Thailand where Time Out recently announced MediaMagination as its new franchise partner. Alongside the launch of Time Out Asia, the publisher says it will expand its content across Kuala Lumpur, Bali and Jakarta, and going forward will add content in further countries across the region.

This next step comes after Time Out's expansion of its content in Australia, the US and the UK with national coverage and audiences to drive further growth. Time Out says it offers trusted, authentic content across multiple platforms, including web, mobile, social media, video, audio, newsletters and live events. This, combined with a its audience, creates a compelling proposition for advertisers seeking local, regional, national and global campaign opportunities, added Time Out. The in-house Creative Solutions team at Time Out develops curated 360-degree campaigns that blend digital platforms with experiential offerings. These campaigns span a range of sectors – such as beverage, travel, transport, entertainment, retail, food and more.

Time Out says to create buzz and drive conversations, a consumer social campaign launched on 22 October to challenge Time Out’s followers to “Show Us Your Asia” through UGC, encouraging them to share their best bits of the region – selected submissions can stand to win prizes including stays at The Apurva Kempinski, La Festa Phu Quoc, SAii Lagoon Maldives, Hilton Pattaya and Amara Singapore, as well as luggage from Herschel. Time Out Asia says it will also launch Time Out’s Cult(ure) Club – a curated collective of local tastemakers with a following from musicians to tattoo artists from across the region. They will delve into their local scenes to take Time Out’s audience on a journey to their hidden gems across Asia.

Kaylie Smith, Time Out managing director APAC says: “Asia is home to many incredible cities enjoyed by locals and visitors alike, and Time Out’s network of local editors and writers know these cities like nobody else. By expanding our coverage of the best food, drinks, arts, culture and things to do across Asia and hosting it in one single place, we can inspire our engaged audience of food and drink fanatics, arts and culture enthusiasts as well as travel planners to enjoy even more cities. Whether it's booking the coolest hotel in Bali, finding a hidden speakeasy in Kuala Lumpur or planning your South East Asian itinerary, Time Out Asia is a resource to help drive action.

“With this expansion, we can provide our advertising partners with even more powerful solutions, enabling connections not just at the local city level, but also regionally, nationally, across APAC, and globally. Our data insights reveal that we drive not only awareness but also action. This is due to our bespoke, creative advertising solutions, which offer a credible and authentic way to tap into the passions of our highly engaged audience.”

Time Out launched in London in 1968 and says today is a global digital brand with a global network of local expert journalists who create and curate content about 333 cities in 59 countries to inspire and enable people to experience the best of the city. In addition, this curation is also brought to life in Time Out Markets around the world – food and cultural markets which bring the best of the city together under one roof in one space: the best chefs, drinks and cultural experiences – all based on Time Out’s editorial curation. According to the publisher, there are currently nine open Time Out Markets from Lisbon and New York to Dubai and Cape Town with more to come as Time Out brings the concept to new cities.