Times LUXX says Aurelia Donaldson will be responsible for styling main fashion cover shoots, attending shows and working closely with its commercial team and advertising partners.
An established stylist and creative consultant, Donaldson brings a wealth of experience from her time as the former fashion editor at the Telegraph Magazine and contributing fashion editor at Elle UK, added Times LUXX. She has a portfolio of collaborations with brands including Cutler & Gross, Patek Philippe, and Coach, and is well known amongst key contacts in both the fashion and advertising industries.
Donaldson commented: “The trust placed in The Times by its readers is the publication’s greatest strength. With LUXX sitting at the forefront of online and digital, I’m excited to play a key role in building and delivering an incredible platform for Luxury fashion, and to push creative to engage readers moving forward.”
Kate Reardon, editor-in-chief, The Times Luxury said: "I’m delighted that Aurelia will be joining us as fashion director at Times LUXX. She’s a deeply accomplished creative who is a wonderful addition to LUXX’s team of world-class specialists. I know that our readers and commercial partners will hugely appreciate her work and I'm looking forward to working closely with her.”
Times LUXX is published 5 times a year, alongside 6 Times LUXX reports. LUXX has won Magazine Supplement of the year (non-weekly) at the Newspaper Awards for the last 4 years and continues to deliver record breaking commercial revenue figures, added the publisher.
Victoria Trimmer, fashion & luxury director, Times Media, said: "Times LUXX and Times Luxury digital continue to prove popular with clients as a means to reach our highly engaged, affluent audiences at scale. We're enhancing our Times Luxury digital proposition, increasing the amount of digital article content published on the Times Luxury channel and augmenting more of our articles with video. We've also increased the frequency of our popular Times Luxury newsletter, for which we see an exceptional 78% open rate, and are improving the digital navigation experience to make our quality content even more discoverable."
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