TrustedReviews Limited, home to www.TrustedReviews.com, www.Recombu.com, and www.WhatDigitalCamera.com, has announced the acquisition of Wearable Media Group, consisting of www.wareable.com, www.The-Ambient.com, and www.GetSweatGo.com. The strategic acquisition combines the knowledge and expertise of these two media groups and promises an offering for consumers and audiences worldwide. Through this acquisition, consumers can expect reviews, comparisons, and expert insights on a vast array of tech products, added the publisher.
Trusted Reviews' reputation for thorough and unbiased reviews, paired with Wareable Media Group’s expertise in the wearables and smart home markets, will empower consumers to make confident and informed decisions for their next tech purchase, the publisher continued.
Trusted Reviews' managing director, Chris Dicker said: "I am elated to confirm our acquisition of Wareable Media Group. The team’s vast expertise in wearables and smart home technologies perfectly complements our own, enhancing our commitment to provide the most reliable, detailed, and comprehensive tech reviews to our global audience.
“We are confident that this acquisition will enable us to deliver a superior experience to our audiences, equipping them with the very best insights and advice. As we venture into this new era, we look forward to delivering the highest standards of reviews, grounded in the trusted expertise that has always defined us."
James Stables and Paul Lamkin started Wareable in 2014, before the first Apple Watch was launched, and when Fitbits still clipped onto your belt. Fast forward to 2023, and the wearables market has exploded, and Wareable has been the voice of all things smartwatches, running tech, and fitness and health tracking for nearly a decade.
The pair also rode the wave of another rapidly evolving smart home category, and The-Ambient.com, which launched in 2018, offers smart home coverage, and formed the backbone of Wareable Media Group.
Co-founder Paul Lamkin said: “We are tremendously excited to be joining the Trusted Reviews family. Like the Wareable Media Group, Trusted Reviews has a reputation for providing comprehensive, expert reviews and analysis. The team has huge amounts of experience and expertise that we can’t wait to tap into.”
The acquisition will fuel innovation and growth, the publisher continued, as both brands pool their resources to explore new opportunities within the tech industry. Together, TrustedReviews Limited and Wareable Media Group will continue product testing and engaging millions of readers worldwide.
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