Live from yesterday, WallpaperSTORE* has a range of categories from homewares, lighting and textiles, to travel accessories and personal electronics. The Wallpaper* team has selected the international brands and designers represented – numbering 150 for launch – which include Georg Jensen, Fornasetti and Raf Simons for Kvadrat.
The new retail venture sees Wallpaper* selling for the first time a selection of pieces it has commissioned for its annual Handmade exhibition – both original items and limited-edition runs. A highlight of the Milan Furniture Fair, Wallpaper’s Handmade exhibition brings together select designers, makers and manufacturers to create one-off items. The August issue dedicated to the exhibition is often the biggest-selling of the year, say the publishers.
In coming months, WallpaperSTORE* will also introduce a selection of special edition items created just for the site, as well as re-editions of pieces not currently in production.
Jackie Newcombe, managing director of Time Inc. UK’s luxury titles, says: “As Wallpaper* approaches its 200th issue, still very much the leader in the world of design, this is another example of the brand’s ability to diversify into new areas. With Wallpaper’s global design credentials and The Level Group’s expertise in luxury e-commerce, this is a very exciting venture.”
Wallpaper* editor-in-chief Tony Chambers says: “We’ve been showcasing the best in design for almost 19 years and now we have the opportunity to sell it. There is no one other place that brings together what we are offering here. Our readers will love this extension of the Wallpaper* world.”
Andrew Ciccoli, cofounder of The Level Group, adds: “This collaboration is born of our similar missions to celebrate creativity in craft and design, and to bridge today’s distribution divide between the best makers and their audience scattered around the world. We have launched a unique platform delivering a highly curated assortment.”
The Level Group owns LN-CC and is the exclusive e-commerce partner of brands such as Costume National, Stuart Weitzman, Casadei, Aspesi, Woolrich, Baracuta, Geox and New Balance.
