For this purpose, the two organisations have agreed on a joint venture and founded the Publishing Exhibition GmbH & Co. KG.
The Managing Director of børding messe, Alexander R. Petsch, will manage the new company. The joint venture combines exhibition competence and publishing expertise under one roof, says WAN-IFRA.
WAN-IFRA has traditionally organised the IFRA World Publishing Expo trade exhibition for 46 years. The annual international exhibition for the news media industry is attended by trade and publishing professionals from more than 100 countries.
The trend towards digitisation has brought about a fundamental change in the newspaper industry. With the launch of the new DCX Digital Content Expo, WAN-IFRA and børding aim to substantially support and develop the growth market of digital content production. At the same time, say the companies, the tradition of the IFRA World Publishing Expo will be continued as the interface between print and cross-media publishing, highlighted under the motto of ‘Make Publishing Successful’.
The common objective of both organisations is to offer WAN-IFRA customers and members the best networking platforms. Starting next year, there will be two exhibitions held simultaneously under one roof: IFRA World Publishing Expo and DCX Digital Content Expo. This ideal combination is oriented towards the needs of the publishing industry, says WAN-IFRA.
