Distribution makes for strange bedmates
FEATURE

Distribution makes for strange bedmates

With the UK supply chain teetering on the edge of mould-breaking upheaval, the BPA’s Karlene Lukovitz looks at what happened in the States when their distribution system was turned upside down in the mid-90s.

By Karlene Lukovitz  |  01/07/2005

Planning a subscriber acquisition strategy
FEATURE

Planning a subscriber acquisition strategy

Creating a successful strategy relies on setting the right objectives and utilising the best mix of media, list and offer. With the emergence of on-line techniques, the opportunities open to subscription marketers have grown substantially. On one lev

By David Nutt  |  01/07/2005

Too much “Me Too Marketing”
FEATURE

Too much “Me Too Marketing”

Nicking ideas is ok – we all do it. But too often, perhaps as a result of skill shortages, under-resourced subs departments or insufficient testing budgets, it is done uncritically, without any assessment being made as to its suitability for differen

By Greg Harris  |  01/07/2005

14 mistakes that will kill your marketing
FEATURE

14 mistakes that will kill your marketing

What’s your response to a failed promotion? Try it again next time and fingers crossed? Or undertake a proper analysis of what went wrong and apply any lessons learned? Hopefully it’s the latter. Peter Hobday says that having “an open mind” is a pre-

By Peter Hobday  |  01/07/2005

BCMA conference 2005: the changing role of circulation management
FEATURE

BCMA conference 2005: the changing role of circulation management

On 18 May 2005, at the Westbury Mayfair in London, publishers and senior circulation executives gathered to hear speakers, including Euromoney’s Jane Wilkinson, CMP’s Diana Lomax and Haymarket’s Martin Durham, discuss the role of circulation in today

By James Evelegh  |  01/07/2005

The Spectator – 177 years young
FEATURE

The Spectator – 177 years young

In the circulation building game, a high profile and instantly recognisable editor is probably the trump card. Not many titles have one. One that does is the Spectator, a title first published in 1828 and currently enjoying healthy circulation growth

By Tony Coad  |  01/07/2005

Eyes and ears
FEATURE

Eyes and ears

The UK newsstand is worth approx £1.6bn a year in terms of retail revenue and how our titles are handled at the 55,000 odd retail outlets is fundamental. Yet how much control do we have and how much influence do we exert at the retail sharp end? Afte

By James Evelegh  |  01/07/2005

Targeted placement
FEATURE

Targeted placement

If yours was the only title on the newsstand then getting noticed wouldn’t be a problem. Unfortunately it’s not and there are hundreds of other titles all vying for the attention of your reader. Wouldn’t it be nice if you could have him all to yourse

By David Garratt  |  01/07/2005

Why did they do that? Understanding consumer purchasing
FEATURE

Why did they do that? Understanding consumer purchasing

The prospective magazine buyer is standing in front of the rack, browsing. It’s make or break. What can you do to ensure that it is your title that ends up in the shopping basket and not your rivals’. Having some idea of what is going on inside the s

By Jim Bilton  |  01/07/2005

Magazines 2005
FEATURE

Magazines 2005

On 3 & 4 May 2005, the great and the good of the magazine industry congregated at the Grosvenor House in London. The shadow of the OFT loomed large over the event and I suspect that supply chain issues crept into most of the sessions – in particular

By James Evelegh  |  01/07/2005

In praise of the long lunch (or why gut feel matters)
FEATURE

In praise of the long lunch (or why gut feel matters)

Across the circulation world the spreadsheet and database are in the ascendancy and the time spent cultivating personal relationships is in decline. Yet, says Christopher Collins, the value of experience, gut feel and yes, occasionally a slightly-lon

By Christopher Collins  |  01/07/2005

Publishing where you are not allowed to
FEATURE

Publishing where you are not allowed to

Your competitors are in a fast-growing overseas market. Your lawyers tell you that the laws of the land prohibit or severely restrict foreign ownership of media. You want to stay legal but don’t want to miss the boat. What to do? Business Strategies

By Paul Woodward  |  01/05/2005

Scientific journals – new rules apply
FEATURE

Scientific journals – new rules apply

Like everyone else, academic publishing has been affected by the internet. The proliferation of online publishing opportunities has meant that the academic community now has less reason to trudge through the rain to their local library in order to ac

By Tony O'Rourke  |  01/05/2005

B2B growing pains
FEATURE

B2B growing pains

Just how far have US B2Bs gone in reengineering themselves for the 21st century? Limited resources, caution and print-focused attitudes are holding some back. BPA’s Karlene Lukovitz takes soundings from senior publishing execs.

By Karlene Lukovitz  |  01/05/2005

Selling the Guardian to America
FEATURE

Selling the Guardian to America

We all dream of cracking the US market. For the Guardian, the high numbers of US visitors to its Guardian Unlimited web site demonstrated a demand for a global news perspective and an awareness of the Guardian brand. The Guardian decided to capitalis

By Will Ricketts  |  01/05/2005

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