Andy Jonesco, now AOL’s senior vice president of Audience, has made the jump from a career in national newspapers to one in the new media. Here, he talks to Tony Coad about the differences, and why there is room for traditional media people in this ‘
One of the most exciting, or terrifying (depending on your outlook), aspects of the web is the breakneck speed at which new technologies roll out. The speed of change today (and tomorrow) is as fast as at any time in the online era. Andrea Kirkby tri
In February 2006, NEPA held a half day workshop looking at online revenue models. James Evelegh went along to listen.
What do you do when sales of your core product are in long term decline? Do you accept the inevitable, and seek to manage that decline as gracefully as possible, or do you resolve to do something about it. The Manchester Evening News has chosen the l
Most publishers recognise the need for change, even if they might disagree on the precise direction. Few, though, dispute that systems will play an increasingly pivotal role in tomorrow’s publishing world. James Evelegh looks at how newspaper sales s
The Newspaper Society held its annual Circulation, Editorial and Promotions Conference in Manchester, on 27 March. Many of the great and good of the newspaper world attended, including Russell Borthwick, armed with notepad and pen.
Star columnists, DVD give aways, glossy supplements, Sudoku. What is your strategy for building sales, or at least slowing their decline. Could it be that a large part of the answer lies in smartcard technology? Deloitte’s Peter Simon and William Yar
Each issue, Alan Geere casts an eye over the performance of the national press.
B2B is flourishing online, both in its use of technology and in its ability to make serious money. The key to its success is the value of its content – content which users need and are prepared to pay for. In the last of the series, Andrea Kirkby loo
Having every man and his dog visit your site is all very well, but, in all likelihood, your conversion rate will be lousy and you’ll be stung on cost per click. The important thing, says Mark Edwards, is quality not quantity and, here, he gives his s
Using audited figures as a starting point, and data from just about everywhere, readership is the current trading base for advertising and, says Roger Holland, it is not quite as straightforward as some may think.
A compelling front page sells extra copies. Simple! You’d be hard pushed to find anyone who disagrees with that statement. Why is it then, asks Peter Sands, that newspapers so often fail to do themselves justice in this crucial area of sales and mark
The Telegraph has had a tumultuous time of late; new owners, new management, new editor and, agonisingly, a circulation dip below the magic million. Tony Coad meets group marketing director Katie Vanneck and hears an upbeat and optimistic view of the
Each issue, Alan Geere casts an eye over the performance of the national press.
This was one of the topics considered at the recent PPA Subscriptions 2005 Conference. Organised and run for the PPA by the Business Circulation Management Association (BCMA), the session examined the opportunities and challenges of taking existing b
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