Children are cheap but unreliable; adults are reliable but expensive. Your free newspaper requires efficient distribution but margins are tight. TSCL’s Colin Peter maintains that, if managed properly, using kids can be both cost effective and efficie
The Manchester Evening News (like many other regional dailies) has experienced steadily declining circulations over the past six years. Yet deputy managing director Mark Rix is upbeat about the future. He is one of a growing number of regional publis
Karlene Lukovitz reviews the recent Digital Magazine Forum held in New York.
Margaret Snowdon looks at the key factors which are driving circulation. She highlights two evening titles achieving encouraging newspaper sales performances because they know exactly who their readers are, and could be, and provide them with what th
At a time when big retailers are embracing home grocery delivery, why is home news delivery in such a mess? Is it a coincidence that the fall in newspaper circulations has coincided with the decline of HND. Daily Mail circulation director Neil Jagger
More and more companies are discovering that the web can have a significant impact on the way they and their competitors do business. Simon Elgar, group marketing director of Reed Business Information, examines what this means for magazine publishers
In today’s multi-media world, where our readers receive content across an ever growing number of platforms, are we measuring the right things? Russell Borthwick urges the regional newspaper sector to invest more time and resource into the quest for a
On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the pres
On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising
Newspaper bills used to be a staple of newspaper marketing and the hand writing of them was a rite of passage for young circulation execs. Roger Winfield says that, with the decline of home news delivery and with newspapers increasingly being purchas
Do your circulation and marketing teams work in the same room, floor, building, city, county, hemisphere? (delete where applicable) Do they talk to each other hourly, daily, weekly, monthly, annually, never? At the Independent the two teams work in t
Readers are the most valuable asset of every newspaper. According to Margaret Snowdon, the challenge is for regional newspapers to not only retain existing readers but also to attract new readers. The key to this is in defining your market.
Keeping up with readers is no easy task, but today’s circulators actually need to be one step ahead of their readers if they are to take full advantage of new technologies and changing lifestyles. According to Roundpoint’s Trevor Shonfeld, being one
What do you do when your ailing title has a hard core of loyal readers? They are too good to ignore but how do you retain their valuable purchasing power and close the title at the same time? James Evelegh talks to Kent Messenger Group’s Caroline Bri
On 20th July, BPA Worldwide held one of its “town meetings” in London to debate aspects of digital editions. James Evelegh attended and heard a number of themes emerge.
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