News
Elsevier appoints Dr Kieran West MBE
Elsevier has announced the appointment of Dr Kieran West MBE as executive vice president of strategy.
Advertising/commercial
News
Mail Metro Media launches global gaming strategy
Mail Metro Media has announced it is launching a new brand-safe global gaming strategy to target the 13million gamers who already use its platforms.
News
UK advertising reports £36.6bn spend in 2023
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.
News
Hearst UK appoints Joe Robinson
Hearst UK has announced Joe Robinson as senior client partner – Technology / Automotive /Travel / Entertainment.
News
Advertising Awards 2024: winners revealed
Nurofen, Google Pixel, eBay, Who Gives A Crap and Charlie Bigham’s were winners at the Guardian’s first Advertising Awards celebrating scale, influence and integrity.
News
GumGum completes rollout
GumGum has announced the integration of Playground xyz’s media portfolio into its Asia-Pacific business and the completion of the global rollout of The Mindset Platform, GumGum’s cookieless solution.
News
Ozone announces agreement
Ozone has announced a new agreement with Dow Jones.
News
IPA releases latest Bellwether report
The Q1 2024 Bellwether report shows UK marketing budget growth cooled, but the 2024/25 outlook remains positive.
News
Business Insider promotes Hannah Diddams
Business Insider has announced Hannah Diddams' promotion to senior vice president, global B2B marketing and creative studios.
News
impact.com appoints Nikolai Lundstrøm Brink
impact.com has hired Nikolai Lundstrøm Brink to lead its efforts in Denmark.
News
Industry backs IAB initiative
The IAB initiative aims to boost transparency in environmental sustainability.
News
2024 WMAs include two new categories
The 2024 World Media Awards have announced they are open for entry, new categories include ‘Small Budget, Great Impact’ and B2B.
News
Preciso announces integrated ad solution
Preciso has launched an AI-driven native advertising solution that aims to help advertisers increase CTR and engagement while driving down CPM.
SUPPLIER CATCH-UP - AIR BUSINESS
Finding new ways to be vital
How vital are you to your customers? If the answer is ‘not very’ or ‘less than before’, then you could be in trouble. That is why, as Air Business’s Adam Sherman tells James Evelegh, it’s important to keep asking the question.
RESEARCH
What does digital publishing look like in 2024?
Richard Reeves, AOP’s managing director, summarises the key takeaways from their latest research project, ‘Digital Publishing: Outlook and Priorities for 2024’.
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