News
Joint statement released
A joint statement has been released on behalf of the Advertising Association, IAB UK, IPA & ISBA.
Advertising/commercial
FEATURE
Ad Ops: 6 resolutions for 2024
The Ad Ops team is the nerve centre for many digital publishing businesses and they are well-positioned to know what changes a business needs to make and to drive these forward. Kerys Arundell gives us her six resolutions for the coming year.
News
Spread the Word Media launches new marketing division
Spread the Word Media has announced the launch of its new dedicated marketing division Spread the Word Digital.
REVIEW
AOP CRUNCH: Co-opetition: How publishers can collaborate competitively
How can publishers think more strategically about how and where they collaborate with other publishers – even their competitors? This was the top-line question for the final AOP CRUNCH event of the year, writes AOP MD Richard Reeves.
News
The Mindset Platform by GumGum introduces new Index
GumGum says its Mindset Index allows brands to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets.
News
Magnetic Spotlight Award winners announced
Last week, agencies, clients and publishers gathered in London for the annual Magnetic Spotlight Awards, where the industry celebrated the most effective campaigns that have run in partnership with magazine brands.
News
The Guardian launches Guardian Advertising Awards
Entries are open for the Guardian’s new advertising awards, celebrating some of the most unforgettable brands and campaigns that have featured across the Guardian in the last year.
COLUMN
How to (profitably) sell ads to SMEs
The combined marketing budgets of SMEs is considerable. The challenge for publishers is how to unlock it.
News
YouGov survey results revealed in partnership with Picnic
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands.
News
Record £9.5bn to be spent during Christmas advertising season
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC, a 4.8% increase from last year’s record spend of £9bn.
News
Ozone promotes Bryan Scott and Matthew Townsend
Ozone has announced the promotions of Bryan Scott and Matthew Townsend to chief marketing officer and chief product officer respectively.
News
Seedtag launches Contextual Audiences
Seedtag, a leading global contextual advertising company, has launched its advanced Contextual Audiences, powered by its proprietary Contextual AI technology, Liz.
FEATURE
Measuring brand uplift: the secret to surviving a cost-of-living crisis
With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.
News
Ozone now able to monetise app inventory
Ozone – a publisher-built ad platform – has announced a new capability to help publishers increase programmatic monetisation of app inventory across both iOS and Android platforms.
News
News UK launches Nucleus Plan
News UK has launched Nucleus Plan, a publisher planning tool that utilises real-time first party data, empowering advertisers to provide greater addressability and granularity for their campaigns.
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