IPA to launch new media carbon calculator
The IPA has announced it is to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in.
The IPA has announced it is to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in.
Asda has partnered with Mail Metro Media for a game show competition.
The new report proves clear link between high-attention digital media and advertising effectiveness.
The Observer has announced the appointment of Mike Duffy as its new chief commercial officer.
Future launches 'Collab,’ which aims to forge new partnerships between digital creators and media brands.
Retail Media and TV+ take centre stage as UK ad spend forecast to hit £45 billion by 2026.
The four-week marketing campaign is to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more.
PA Media Group has appointed Martin Bland as commercial director of its video streaming company, StreamAMG, starting this month.
Cartier's 'Linked by Love' campaign wins the Grand Prix at the 2025 World Media Awards.
Mail Metro Media has launched Headlines: an evolution of the Daily Mail’s native advertising format.
M&G Investments has adopted Bloomberg’s Research Management Solutions to enhance workflows across global research spanning equity, fixed income and sustainable finance.
EKCS and Xpance have announced they are to offer publishers a fully AI-integrated ad production solution.
An industry padel tournament spearheaded by Dom Williams unites players to raise valuable funds for the British Heart Foundation.
Tony’s Chocolonely has won Immediate's sustainable advertising competition, securing a £200,000 campaign.
The News/Media Alliance earlier this month released a statement on EU Google ad tech ruling.
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