News
Playground xyz unveils attention framework
Playground xyz has unveiled an attention framework to help brands find their Optimal Attention.
Advertising/commercial
News
esbconnect announces appointments
esbconnect appoints John Ball as sales manager and Jake Ness as client solutions director.
News
Financial Times Group launches FT Ventures
The Financial Times Group has launched FT Ventures, a new corporate venture arm to invest in high-growth innovative companies operating in the global information industry.
FEATURE
6 Tips for Building Stronger Client Relationships
How you manage your clients has a major bearing on whether or not you keep them! Tip # 1, says AdvantageCS’s Dan Heffernan, is ‘Listen’…
FEATURE
5 ways to boost revenue from SMB advertisers in 2024
Making meaningful ad revenues from small and medium-sized businesses can be challenging. Smartico’s Christian Scherbel tell us how it can be done.
FEATURE
Less is More (when it comes to programmatic)
How many ad placements should you put on a page? The more the better, some publishers think. Mark Alker ran some tests on his website and found this not to be the case…
News
Onetag announces five senior hires
Onetag, an AI-powered programmatic curation platform has bolstered its global team as it builds momentum for 2024.
News
Coca-Cola partners with Time Out
Coca-Cola unveils Foodmarks: The campaign debuts with a ‘sold out’ NYC experience that reimagines an iconic Marilyn Monroe moment; with more than 400 other food landmarks to launch around the world in partnership with Time Out.
News
Outernet and Standard announce winner
Outernet London and the Evening Standard have announced VCCP and Wavemaker as winners of their London’s Greatest Advertising Competition.
News
Newsquest’s LOCALiQ UK wins award
Newsquest Media Group has announced its digital marketing agency LOCALiQ UK has been named Europe’s Rising Star of the Year at the Microsoft Partner Awards.
News
SeenThis announces video certification
The video certification process gives SeenThis clients the option of having IAS validation of video metrics.
News
knk Software appoints Michael Fox
knk Software has announced the appointment of Michael Fox as vice president of operations.
News
FT announces commercial partnership
The Financial Times has announced a commercial partnership with the Aston Martin Aramco Formula One Team.
News
Brand Metrics appoints Robby Kraai
Campaign measurement company Brand Metrics has hired Robby Kraai to develop and scale its CTV product offering.
Q&A
Adtech trends: 5 minutes with… Julia Linehan
With the demise of the cookie, the rise of attention, and increasing focus on sustainability, the world of digital advertising is changing fast. The Digital Voice’s Julia Linehan tells us how publishers can make the most of this transitional period.
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