The new structure strengthens Time Inc. UK’s service to clients, through the creation of a new category department, focusing on retail, health and beauty, technology and telecoms, and food and drink, says Time Inc. UK. This team will sit alongside the brand teams for Marie Claire and Look, InStyle, the Homes portfolio, and a new team focusing on woman&home, Woman and Woman’s Own. Together, they will deliver deeper expertise in key advertiser categories, and bring the strong engagement and breadth of assets of Time Inc. UK’s brands closer to clients and agencies.
Time Inc. UK’s service to agencies is being reinforced through the creation of agency hubs, overseen by new Strategic Agency leads. The hubs will include print display, digital display and sponsorship and creative media sales teams. These are designed to respond more effectively to agency group needs, offering bespoke service and simple access across the full range of Time Inc. UK’s audiences and platforms.
Powering both the client and agency service will be a new centre of innovation, incorporating digital and custom solutions, delivering an accelerated new ad product development programme and leading on major commercial collaborations. A new head of Content Sales role has been created to lead this rapidly growing area. According to Time Inc. UK, the aim is to stay ahead of the curve as customer behaviour evolves across multiple platforms, providing our advertising partners with the solutions they need to connect with consumers and drive ROI, offering deeper integration into a wealth of commercial opportunities and audience engagements.
This new structure will be supported by Time Inc. UK’s Insight team; a new Ad Marketing director function aimed at promoting our core benefits to the market; and an extensive programme of technology improvements to power the company’s sales efforts with stronger intelligence and offering a seamless service to clients.
Managing director Charlie Meredith comments: “With this new structure, we deliver a stronger service to our advertising partners, allowing them to leverage our valuable audiences and famous brands more easily. We connect with our consumers every minute of every day across multiple platforms, and offer unrivalled understanding and engagement with them, now strengthened through deeper category expertise. We put this customer insight at the heart of our ad innovation programme, and are now fully joining up our solutions and content offer to power our partner services.”
As a result of the re-structure, a number of leadership roles are changing:
* Client sales will be led by head of Client Partnerships Alex Russell, incorporating both the brand sales teams and the new category department
* Sam Finlay becomes head of Digital and Custom Solutions, with Creative Media director Matt Downs leading the creative media and content sales departments
* The new Strategic Agency leads will report into head of Agency Partnerships Ian Tournes, and oversee the agency hubs. The hubs are designed both to offer a simple, single service to agencies, while also driving excellence in advertising disciplines, and so Print Display will report into head of Investment Kate Mackenzie, and Digital and Creative Media into Sam Finlay and Matt Downs
* Director of Insight Amanda Wigginton will add to her Insight role with responsibility for the Ad Marketing function
Completing the leadership team are:
* Recent recruit Mark McCartney, who is promoted to Commercial Operations director, responsible for advertising systems and production
* Specialist Group Ad director Romano Sidoli, whose responsibilities are unaffected
