New analysis released this week by the World Media Group confirms that advertising campaigns viewed within a trusted editorial environment yield significantly better results.
The Bridge, News UK’s commercial division, has announced the launch of The Times Social Studio, following the success of The Sun Social Studio launched last year.
The owner of the Mail titles has reported a return to profit after seeing a slump attributed to the Covid-19 pandemic.
Dreams, a specialist bed retailer and House Beautiful, Hearst’s home interiors magazine, have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Despite the recent uptick in subscriptions, advertising revenues remain crucial to many publishers’ profitability. As Andy Kirk of publishing services provider Perception SaS, tells James Evelegh, detailed knowledge underpins successful sales.
Bauer Media has announced the launch of Bauer Autoventure, a new service creating stand-out campaigns and content for automotive brands.
Sponsored features highlighting how businesses and employees have responded to the Covid-19 pandemic have been published in newspapers in print and online.
Regional publisher Newsquest says it will look to protect frontline journalists’ jobs amid staffing cutbacks due to the Covid-19 crisis.
The IPA has expressed its reservations regarding Facebook’s announcement that it is to allow users to switch off political ads on its platform in the US.
Time Out London partners with Uber Eats as part of Time Out’s Love Local campaign.
The Ozone Project has announced that ESI Media’s flagship brands, the Evening Standard and The Independent, will join the online partnership of news brands.
Culture Trip and Lonely Planet have announced Travel Reborn, a strategic partnership that will see the two travel media brands stand together to try and define the future of travel.
Condé Nast Britain has released its first insight report from its newly revamped research department.
The economic impact of the world’s response to the deadly novel coronavirus may be even more devastating than the public health impact. Carolyn Morgan assesses the likely legacy of the virus.
The ABC has expanded its validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes.
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