News
Guardian appoints new global head of client partnerships
Guardian Media Group has announced that Evelyn Webster has been appointed to a new expanded global role as head of client partnerships overseeing global advertising.
Advertising/commercial
News
Leading Finnish publisher implements Cross-advertising
Atex has announced that Hämeen Sanomat have chosen Saas based Cross-advertising to revamp their multichannel sales capabilities.
News
Reach #IAmOpen scheme gives presence to local businesses
Regional publisher Reach has launched a multi-platform response to the challenges facing businesses during the coronavirus crisis and beyond.
News
News UK shifts focus to total brand reach via PAMCo
Following the announcement from the ABC extending publisher reporting options, News UK has said that it will undertake private auditing with immediate effect.
News
ABC introduces new reporting options for newsbrands
Following widespread discussions with publishers, agencies, advertisers and their trade bodies, ABC is today announcing new data reporting options for national newspapers.
News
Digital publishers experienced decline in advertising prior to Covid-19
Digital publishing revenues declined to £131.1m in Q4 2019, a 6.2% fall in comparison to Q4 2018, according to the latest Digital Publishers Revenue Index.
News
Scottish government announces £3m boost for newspapers
The Scottish government has announced a £3m advertising boost in the form of a public health information partnership for newspapers in Scotland.
News
Time Out joins The Ozone Project
The Ozone Project has announced Time Out Media in the UK as its newest publisher partner, further increasing the platform’s reach of audiences who are interested in entertainment and cultural events.
COMMENT
A catalyst for change
Richard Reeves, Managing Director of the AOP, offers a publisher perspective on the ISBA programmatic supply chain study.
News
Reach issues trading update
Reach plc last week issued a trading update for the 4-month period from 30 December 2019 to 26 April 2020.
News
IAB publishes ‘Guide to the Post-Third-Party Cookie Era’
IAB Europe last week released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the post-third-party cookie advertising ecosystem.
News
Time for change & transparency in programmatic advertising supply chain
A call for far-reaching reform of the programmatic advertising supply chain has been made this week, with the publication of a study by the Incorporated Society of British Advertisers.
News
Dennis Automotive launches £1 million #GetBritainMovingAgain campaign
Dennis Automotive has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.
COMMENT
Keep selling (or at least communicating)
Hats off to salespeople everywhere. For many publishers, they still bring in the lion’s share of revenues, but now face the toughest of advertising environments.
News
FotoWare and Threedium partner to deliver 3D experience
The integration of Threedium's 3D SaaS Platform into FotoWare's interface will enable FotoWare's users to build, preview and share 3D solutions of their offerings.
1419 articles - Page 44/95
<< Back to Key Topics