The Week has launched a bespoke, fully integrated content partnership for American Airline’s Going for Great campaign, highlighting the airline’s business class routes from London to New York (JFK) and Los Angeles (LAX).
The New York Times yesterday announced that T Brand Studio, its creative marketing agency, is expanding to London to offer international clients access to its content marketing services expertise and “Paid Post” native advertising platform.
Future has announced the acquisition of Net Communities, an award-winning digital company that specialises in advertising solutions and publishing for a range of market leading, global media partners.
NME announces the latest stage in its evolution as an audience-first global media business.
Egmont Publishing creates global licensing and global content units for licensed books and magazines.
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying – according to the Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov.
To celebrate the launch of summer blockbuster Magic Mike XXL, Now has joined forces with Warner Bros. Pictures UK to create a front cover readers can unzip by tearing back a perforated strip to reveal a secret special edition cover beneath.
The August issue of Harper’s Bazaar UK, owned by Hearst Magazines UK, will feature the Samsung Galaxy S6 edge on its front cover.
Almost half of online display ads in 2014 – worth just under £1 billion – were bought through ‘programmatic’ technologies, according to the second annual industry study quantifying how UK digital display advertising is traded.
Matteo Gabba will rejoin Condé Nast as Associate Director of Condé Nast Global Development, it was announced today.
Incisive Media has created a new role and announced the appointment of Peter Collins as the European Sales Director of the Risk Management and Trading Technology groups of brands.
Condé Nast premieres ‘Inside The Wardrobe’, a new series of short five-minute films produced by its dedicated video division in partnership with Vestiaire Collective, live now on the Vogue Video channel.
The inaugural Local Media Works Awards, the local media industry’s new competition for media planners, launched this week.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) is updating its recommended guidelines for products that aim to measure the viewability of online ads.
One of the world’s influential technology websites, Ars Technica UK is teaming up with the Venturi Formula E racing team for this weekend’s Visa London ePrix event at Battersea Park.
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