The Awards reception celebrated the very best advertising campaigns in magazine media; showing the most effective ideas, insight and diversity of work that ran in magazine brands in the last 12 months.
The judges were Campaign's Claire Beale, Shop Direct's Andrew Roscoe; Mike Florence of PHD; Steve Goodman of Group M; Ogilvy&Mather's Lotte Jeffs; and Mullen Lowe's Dino Myers-Lamptey.
The winners:
BEST BRANDED CONTENT
Smart Energy GB – The Power of 10p, PHD
NEW MAGAZINE ADVERTISER OF THE YEAR
Pearl Drops – LOOK.LAUGH.LIVE, Wavemaker
BEST USE OF PRINT
Paramount Pictures – Downsizing, Wavemaker
BEST USE OF DIGITAL
Sleek Make UP – My Face. My Rules., MediaCom
BEST MULTI-PLATFORM CAMPAIGN
Camelot – Laing’s Lucky Streak, The Story Lab
BEST USE OF LIVE
LG Signature - 'The Art of Essence' at Esquire Townhouse (direct)
CLIENT OF THE YEAR
Smart Energy