Bloomberg Media has today announced a range of ad tech tools, providing commercial partners in EMEA with what it describes as a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective wa
Yesterday saw worldwide accommodations leader, Airbnb cover wrap Metro newspaper and take over the homepage of MailOnline and Metro.co.uk.
Bloomberg Media has announced a number of new senior roles in its commercial team.
Harper’s Bazaar has made two new senior appointments to its commercial team. The fashion magazine has appointed Jo Glynn-Smith as Commercial Editor and Anna O’Sullivan as Fashion and Luxury Director of the Commercial team.
NME is partnering with MEC and Netflix in a deal spanning print and digital to promote season two of Netflix original series ‘BoJack Horseman’.
Haymarket’s Caravan Group has announced the launch of its new bespoke classifieds solution for Practical Caravan and Practical Motorhome.
Bauer Media has announced the expansion of Adventure, its creative division, with a series of new team appointments.
Advertising needs to do more to keep up with societal changes and connect with mums, Time Inc. UK and Starcom Mediavest Group (SMG) have found in a major study focusing on mums with children aged under 15 – a group it has named MUMentum Mums.
Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 – up 13.4% year-on-year – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.
Miles 33 has announced that Champion Media Group has selected Miles 33 solutions for their next generation publishing system.
To combat the rising issue of ad viewability, Exponential has partnered globally with analytics company Moat to only charge advertisers for video ads that are viewable according to the IAB’s definition.
Telegraph Media Group (TMG) has partnered with Nikon and the TED and MBA teams at MediaCom to create a campaign which has honed in on the insight that people have an innate curiosity to understand how something that appears impossible, has been creat
Lineup Systems, a global leader in advertising sales solutions designed specifically for multi-channel media companies, continues expanding within the North American market.
Andy Hart has been appointed senior vice president, chief revenue officer of Hearst Magazines International (HMI), a newly created role.
The Net-A-Porter Group has partnered with American cosmetics giant Elizabeth Arden, Inc. on an innovative ad campaign that centres around original social media-style, co-branded content.
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