Who says everyone wants to sign up to ad-blocking? Newsworks’ new study shows that news brand readers are happy to receive mobile ads that are non-disruptive, relevant and engaging.
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
Look, Time Inc UK’s fashion weekly, has joined forces with Warner Bros Pictures UK to create a tailor-made cross platform campaign to celebrate the launch of upcoming comedy The Intern.
Telegraph Media Group (TMG) yesterday announced a new wine partnership with Waitrose.
The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.
The world's news media are coming together to address the danger to their businesses posed by the rapid rise of ad blockers, whose products are now used by more than 200 million users world-wide.
5 fifteen and Operative, leading software and services companies serving some of the world’s largest publishers, have partnered to provide their customers a seamless integration of digital and print solutions.
Programmatic is growing at an exponential rate, yet many publishers are taking a long time to get their house in order. The publishing industry needs to grasp the nettle quickly, writes Jim Bilton, if it is to defend its share of ad spend.
The Internet Advertising Bureau (IAB) UK has decided to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
Job board technology provider Madgex have announced the launch of their brand new Course Board platform.
The Sunday Times’ Style magazine is publishing its biggest ever issue solely dedicated to accessories with 112 pages and close to £0.5m in ad revenue.
Guardian News & Media (GNM) yesterday announced a major reorganisation of its commercial operations, with the creation of three new business units: one focusing on its relationships with readers; one on agencies and clients; and a third on GNM’s prin
The Sunday Times’ Style magazine is releasing its biggest ever issue this Sunday 13th September in terms of pagination and revenue, for London Fashion Week.
Metro newspaper delivered a creative media first yesterday morning for Studio Canal to promote the release of its new movie today, Legend.
Time Inc. UK yesterday announced the appointments of Charlie Meredith as Transformation director and Sam Finlay as managing director, Advertising.
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