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Mail Travel doubles audience since re-launch

Mail Newspapers says that the re-launched Mail Travel website has already proved a massive success, with the latest YoY figures showing a 135% increase in people visiting the website. now offers customers a greater choice of destinations, unique travel experiences and combines fantastic offers with high quality editorial content, say the publishers.

The site is built on a scalable platform designed to deliver powerful ecommerce functionality, while meeting increased customer demand for a simple, easy-to-navigate travel site.

Under the slogan “The first place to visit”, offers customers a one-stop shop for the inspiration, research and purchase phases of the holiday-booking process.

According to the metrics following the re-launch in September, in addition to the increase in unique visitors, key improvements made to the site have increased onsite conversion by 69% whilst the revenue generated per visitor has increased by 86%, says the Mail.

Roland Agambar, Chief Marketing Officer, dmg media commented: “We are delighted to see that the re-launch of has already built on the exceptional success of the previous website and to see such a significant improvement across the key performance metrics so soon after launch is very promising. We are now looking forward to working with new travel partners in order to offer even more choice to Mail customers.”