Digital screens and video are the top trends for media buyers in the current media landscape according to the Future of ABC report unveiled at the International Federation of Audit Bureaux of Circulation’s (IFABC) biennial assembly, which took place
Today ABC is issuing the first industry report and certification for online ad viewability measurement products. The new report compares the capability of products to measure viewability simply and equally, delivering trust and transparency to a comp
The International Federation of Audit Bureaux of Circulation (IFABC) General Assembly is taking place for the 26th time in Rio on 4th - 6th November, hosted by IVC the Brazilian audit bureau.
Daily Mail editor Paul Dacre has called for the news media industry to unite in the face of multiple threats to press freedom.
Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen
440 articles - Page 30/30
<< Back to Key Topics