Podcasts should not be seen as a standalone endeavour but as an important and integrated part of a publishing brand’s strategic plans. Chris Phin looks at how publishers are seeking to capitalise on their podcast offering.
Christopher Phin expands on some of the key do and don’t tips from his article in the Jan/Feb 2023 issue of InPublishing and also shares more from the people he talked to in researching the article.
The HistoryExtra podcast has announced that it celebrated 200 million downloads as December 2022 drew to a close.
Acast and Tonny Media have announced a partnership in The Netherlands, boosting the podcast production company's reach.
Publishers’ podcasts are proving popular with both listeners and the journalists that present them. In terms of delivering a business case, publishers are experimenting with a number of different strategies.
Reach announced yesterday the launch of a national and regional campaign focused on a subject that, it says, unites us all: death and grief.
Acast, a leading podcast platform, continues to expand across Europe, launching its presence in the Netherlands by signing Meer Van Dit.
The Guardian yesterday launched Pop Culture with Chanté Joseph, a new weekly podcast series exploring, say the publishers, the biggest stories that have everyone talking.
Reach diversity has announced the launch of the ‘D&I Spy’ podcast, uncovering “the good, the bad and the ugly” behind the fight for a more inclusive workplace.
The return of new podcast series ‘Unearthed: Journeys into the future of food’ reveals how science is helping future-proof what we eat, says the Royal Botanic Gardens, Kew.
Avon has partnered with Marie Claire UK to launch its podcast series called ‘Power in Ageing’.
Haymarket have announced that they plan to launch a new podcast titled PodPod this month.
The Guardian has announced the launch of a new podcast series ‘Can I tell you a secret?’, a new six-episode audio investigation that explores the story of prolific cyberstalker Matthew Hardy.
Following the success of the England women’s football team this summer at the Women’s Euro 2022, women’s football is back for another season and so is the Guardian’s Women’s Football Weekly podcast.
Acast has announced the full line-up for Acast United, its grassroots football podcast development programme and new football podcast advertising package.
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