Purple

Purple is a leading publishing technology company. Founded in 2007, Purple provides innovative solutions for creating, managing, and publishing digital content to publishers worldwide. With its products, Purple Editorial and Purple Experience, Purple offers a comprehensive platform that helps publishers optimise their digital processes and flexibly distribute content across multiple channels. Today, over 600 brands worldwide trust Purple to power their digital publishing needs.

Purple Editorial is a user-friendly, modern headless CMS tailored to the needs of publishers. It simplifies multichannel publishing, enabling content distribution on websites, apps, and social media – all from a single, centralised location. Through open APIs, Purple Editorial can be seamlessly expanded and integrated with external systems to create a streamlined work environment. Purple Editorial also offers:

• Scalability: It adapts dynamically to the needs of small teams and large organisations alike.
• AI Capabilities: These support content creation through automated processes, allowing teams to focus on creative tasks.
• Asset Management: Media assets can be managed directly within Purple or integrated with an existing DAM system.
• Adaptability: The CMS is customisable to meet the specific requirements and workflows of each team.

Purple Experience complements these features, providing a fully managed experience platform for building and managing websites and apps. Purple Experience can be used as a standalone solution or in combination with Purple Editorial and offers the following benefits:

• Websites and Apps: Publishers can quickly create websites and apps, including e-papers and digital editions.
• Efficient Multi-Brand Management: With master templates, publishers can easily maintain and update all their brands.
• Implementation Flexibility: The platform provides a variety of customisable templates, which can be further tailored by in-house development teams, Purple, or partner agencies.
• Rapid Deployment: Integrations for analytics and consent management are available out of the box.
• Comprehensive Monetisation: Purple Experience supports monetisation through integrated ad frameworks, shops, and affiliate links.
• Single Sign On: SSO enables users to access the Purple Platform with their existing corporate credentials, offering a simplified, unified login experience.
• Planning tools:  The Purple platform provides planning tools for editors and journalists to manage content, offering a comprehensive overview of all active projects, critical deadlines, authorisation levels, and advanced social media scheduling with AI support.

By combining Purple Editorial and Purple Experience, Purple enables publishers to manage their content efficiently, deliver a consistent brand experience across all channels, and drive sustainable success.