According to the ABC: The data tool contains ABC cross sector verified data providing media buyers and planners easy analysis for the development of effective campaigns. For media owners the tool provides easy access to their brand’s data.
This powerful, flexible data tool allows users to create and share custom reports or enhance existing reports containing ABC certified data on computers and iPads. Users are able to analyse different metrics within and across different platforms, market sectors and time periods. Users can then proceed to save and share with other ABC QuickView users.
ABC QuickView was developed in consultation with media member industry bodies and representatives from NPA, IPA and PPA in response to a rapidly changing industry which regularly reshapes to incorporate new technologies and platforms.
This week’s launch includes ABC print and digital data across Consumer Magazines, National Newspapers, Regional Publications, ABC Bulk Distribution and online properties complete with historical data from 2000 where available. Users can search by product, group, owner, market sector or individual title, then build insightful reports with the use of charts and tables.
Business to Business Magazines, Events and Republic of Ireland data will be available in February. ABC QuickView is available to all ABC members and paid subscribers.
Rufus Olins, Chief Executive of Newsworks said: “With the launch of ABC QuickView, national newspapers will have the ability to quote brand reach and demonstrate audience growth across a variety of platforms. It will be a valuable tool for advertisers and agencies.”
Simon Young, Managing Director – HBP Media Sales, H Bauer Publishing said, “Another great example of our innovative ABC providing increased value to us and our industry.”
Jerry Wright (pictured), CEO, ABC said, “ABC is constantly innovating to keep pace with the changing media landscape. ABC QuickView is a great example of us responding to the industry to develop products that support their needs. Through ABC QuickView we are able to give our members easy access to ABC data that reflects the way they operate in an ever-evolving industry.”
About ABC
ABC said: “ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consist of owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry."
