Allure has become the leading beauty media brand in the world since it was launched in the United States in 1991, says Condé Nast International. Russia will become the third market for Allure, joining the US title, which has a circulation of just over 1.1 million, and Korea, where Allure was launched in 2003. In addition to the printed title, there will be an Allure website and digital products.
The editor will be Ksenia Solomatina (pictured), who most recently served as Beauty Director of Russian Tatler.
Jonathan Newhouse commented, “The Russian market continues to expand, and Condé Nast has established itself as the leading upmarket media company. The launch of Allure will build on that success.”
The President of Condé Nast Russia, Karina Dobrotvorskaya, said, “Russian women have a strong interest in beauty news and beauty products. Allure will meet their needs and provide an important media vehicle for marketers who want to communicate with them.”
Allure will become the eighth magazine title published by Condé Nast Russia, a wholly owned division of Condé Nast International, which began in 1998 with the launch of Russian Vogue. Other magazine titles include Glamour, Gentlemen’s Quarterly (GQ), GQ Style, AD, Tatler, and Condé Nast Traveller. There is also a digital division producing several websites and tablet editions including Glamour and GQ.
