According to Trader Media Group, this strong performance in unique visitors increased Auto Trader’s market share to 49% while some of its closest competitors experienced a decline in unique visitor numbers.
In June, Auto Trader introduced the first of a two-phase campaign focused on communicating its unique attributes and automotive pedigree through its 35 year heritage, followed in September by its first national TV and marketing campaign for over a year. The result was that September saw the highest number of unique visitors in Auto Trader’s history for both desktop and mobile while in October unique desktop visitors smashed through the elusive 11 million barrier for the very first time.
Nathan Coe, Group Director, Auto Trader said: “Maintaining our audience leadership is fundamental to building on our position as the UK’s No.1 automotive digital platform, allowing us to deliver unrivalled response to our advertisers and continuing to introduce Auto Trader to new generations of consumers. The market may be tough but our investment in proactive TV and marketing campaigns means we continue to deliver customers to our dealers like no other classified sales channel.”
