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Bauer creates TV series for ITV2

Leading multi-platform media group Bauer Media has joined forces with award-winning production company Twofour to create an innovative new 7 x 60 minute TV programme for ITV, to be broadcast on ITV2 later this year.

Ordered for ITV2 by Angela Jain, ITV's Director of Digital Channels and Acquisitions, ‘The Exclusives’ will showcase the fast-paced and competitive world of magazine publishing, plus the kind of talent needed to make it. The series is made by the Twofour team behind the hugely successful Educating Essex. Dan Adamson and Andrew Mackenzie are the executive producers and the series producer is Jonathon Holmes.

Six young, ambitious, wannabe journalists will compete, says Bauer Media, for an amazing, once in a lifetime opportunity: a highly-prized 12-month contract with Europe’s largest magazine publisher.

Each trainee will learn to hone their skills working closely with the successful teams behind some of the UK’s best known magazines including heat, FHM, Closer, more!, Kerrang! and Empire. They will be given incredible backstage access to some of the most high profile and glamorous events of the year, and will be coached and mentored in the crafts of interviewing, organising photo shoots and connecting with their reader.

In addition to the high-profile TV series, Bauer Media will cover and promote the programme across their magazine, online and radio portfolios, reaching a combined Bauer audience of over nineteen million UK adults. The starting point is the casting call that will feature in print across Bauer Media brands featured in the show, including heat, Closer and more!

Abby Carvosso, MD Lifestyle & Advertising, Bauer Media, commented: “This breakthrough media partnership will deliver an exciting new TV programme that shows what it really takes to create the most exciting magazines in the country. We’re on the hunt for a gutsy, fearless and talented individual who stands out from the crowd and we’re sure it will be a great watch!”

Angela Jain, ITV's Director of Digital Channels and Acquisitions, said: “We’re very excited about ‘The Exclusives’ and we’re grateful to Bauer Media for allowing unparalleled access to their biggest and best magazines and for providing a fantastic role at the end of the process for one lucky candidate. Twofour have great experience in making engaging and must-watch multi-platform TV shows and we’re confident that this seven-part series will prove to be a real hit for our ITV2 audience.”

The programme concept was co-conceived by Bauer Creative Director, Julian Linley. The deal with Twofour was brokered and negotiated for Bauer Media by consultant Steve Buckley of Signal TV.