Aimed at ‘the curious mind’, the 100-page perfect bound glossy will draw on BBC Magazines’ existing portfolio of quality specialist factual titles including the award-winning popular science title Focus, BBC History Magazine and BBC Wildlife Magazine.
Published six times a year, the magazine will be available by subscription priced at £19.99 per year. In addition, a limited number of newsstand copies will be available at selected WHSmith stores costing £3.99 per issue.
The title will be marketed via a comprehensive subscription acquisitions campaign across the BBC Magazines portfolio.
Andrew Davies (pictured), Publisher of BBC Knowledge Magazine, said: “BBC Knowledge Magazine is the ultimate magazine for those who are curious about the world around them – and beyond. The magazine’s primary commercial aim is to build a solid core of subscribers, offering readers the very best selected highlights from BBC Magazines’ specialist titles. Already an established success in the US, Knowledge is an innovative publishing model that I’m very excited about bringing to the UK.”
BBC Knowledge Magazine launched in the US and Canada in August 2008 and is now also published in four other territories - Brazil, Singapore, Bulgaria and Malaysia. The title will also be published in India from November 2010 by Worldwide Media, BBC Magazines’ joint venture with the Times of India.
The UK edition of BBC Knowledge Magazine will be edited by Paul McGuinness, who is also the editor of the US edition. The first issue available in the UK will include features on what makes a genius, real-life castaways and the world’s only singing rhino.
