Immediate Media Co and Uber Eats have announced a partnership which will integrate over 15,000 recipes on bbcgoodfood.com and olivemagazine.com with Uber Eats, enabling UK food lovers to purchase missing items or full ingredient lists and have them delivered.
Alex Troughton, head of commerce at Uber Eats UK said: “At Uber Eats our mission is simple, we want people to be able to get anything at the touch of a button. Our new partnership with Immediate Media will allow millions of people looking to make recipes from scratch at home with a quick and easy way to purchase the full ingredient list or just a missing item.”
Dany Dantas, head of strategic partnerships at Immediate Media said: “BBC Good Food has been the UK’s most popular food brand in the last 30 years with its thoroughly tested recipes reaching over 50 million users annually. Our mission is to inspire and help people across the nation cook recipes in the easiest way possible and so launching this shopping functionality with Uber Eats, the UK’s largest grocery delivery provider felt like a positive partnership.”
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