The launch issue of BBC Good Food Hungary, dated March 2012, is now on sale with a special introductory cover price of HUF 395 (£1.15). The initial print run is 45,000 copies and each issue will consist of 30% locally produced content.
Editor-in-chief of BBC Good Food Magazine in Hungary, Gábor Izbéki, said: “The ever-reliable BBC Good Food brand has many devotees in Hungary, so there is a considerable anticipation for the magazine to launch here. Cookery titles are the only magazines which have achieved significant growth within the last year, so we are confident that this internationally recognized title will be well received by food lovers.”
This follows the success of the launch issue of BBC Good Food Turkey in November 2011. The initial print run was 25,000 copies, with a cover price of 6,000 TL (£2.15), and each issue consists of 45% locally produced content.
Editor of BBC Good Food Magazine in Turkey, Perihan Kafkas, said: “With its innovative structure and dynamic content, we are excited to be introducing BBC Good Food Magazine to Turkey which we are sure will be warmly embraced by Turkish readers seeking inspiration for cooking delicious food in their homes, no matter what their skill level.”
Joanna Marshall, Head of International Licensing and Syndication at Immediate Media Co, said: “We are delighted that BBC Good Food magazine has launched in Hungary and Turkey. The joy of cooking is appreciated by all cultures and it is hugely exciting to be growing our BBC Good Food licensees with such a diverse range of countries. The BBC Good Food name is well respected and established in both Hungary and Turkey so we are confident that readers will enjoy this reliable source of ideas for good quality and value-for-money home cooking.”
BBC Good Food Magazine (UK) has an ABC figure of 313,009 (ABC Jul-Dec11). It now has 8 licensed editions across the world.
