The Birmingham Post Lite is now delivered free every week to around 18,000 homes in the south Birmingham areas of Harborne and Moseley containing a selection of the Birmingham Post's editorial content and its prestigious Post Property magazine.
The expansion plan follows the successful relaunch of the paid-for Birmingham Post as a business-focussed weekly title last November which has seen an increase in its paid-for sale of around 25%.
The new newspaper will not carry the paid-for Post's specialised business and financial news. Instead it will combine south Birmingham news with the features and leisure content from the Post's award-winning team.
It will also include the separate property magazine which has been a traditional strength of the Birmingham Post, bringing the magazine to a new and desirable ABC1 audience.
John Griffith, managing director of BPM Media, Trinity Mirror, said: "Birmingham Post Lite will deliver a quality title to a quality audience and we are confident it will prove hugely attractive to advertisers and build on the successful relaunch of the Post in 2009."
"The paid-for Birmingham Post is an indispensable product for its professional and business audience in Birmingham with up to 200 pages in total each week. Birmingham Post Lite will offer a quality audience a more general read of news and features but delivered by the same professional team and all to the same high standards."
