Bloomberg Television announced last week the rebrand of its monthly Africa show to become “Next Africa,” integrating its television, podcast, and newsletter coverage under a single brand delivering the latest news and analysis from the worlds of finance, business and beyond. The show's previous name was "Africa Amplified”.
Anchored by Bloomberg Television Chief Africa Correspondent Jennifer Zabasajja from Bloomberg's Johannesburg studio, the publisher says "Next Africa" will feature live reporting from Johannesburg, Kigali, and Lagos, delivering on-the-ground analysis and real-time coverage of Africa’s most pressing developments. The program will continue to air on the fourth Friday of every month, providing an in-depth look at the forces shaping the continent’s future. All changes will be effective on February 28, the publisher continued.
The weekly newsletter Next Africa, delivered to subscribers’ inboxes, provides perspective on the continent from Bloomberg’s senior reporters and bureau chiefs.
Bloomberg says "Next Africa" is supported by Commercial International Bank (CIB), Egypt’s leading private sector bank, which has signed on as the exclusive sponsor across TV, podcast, newsletter, digital and social formats.
The show will be streamed live on Bloomberg.com and available to Bloomberg Terminal subscribers globally via the {TV <GO>} function, with Broadcast Television available locally on MultiChoice, AVO TV, and Discover Digital.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
