Under the agreement, USACO will be the exclusive agent for institutional sales of a range of BMJ’s resources across Japan.
These include non-journal products, such as BMJ Best Practice, BMJ Learning, BMJ Research to Publication, BMJ OnExamination, and BMJ Open Access Membership as well as journal resources, such as BMJ Journal Collections, BMJ Case Reports, Vet Record Case Reports and negotiated online journals subscriptions.
Commenting on the new partnership, Tony Hilker, Commercial Director - APAC, BMJ said: “BMJ is delighted to appoint USACO as our exclusive institutional sales agent for BMJ knowledge resources in Japan.”
He adds: “Japan's medical education and healthcare segment is an extremely important market for BMJ. We are confident that with USACO's in-depth understanding of the market and excellent long-standing relationships with local institutions, USACO is the right partner to help BMJ engage key stakeholders.
We look forward to a mutually beneficial relationship in the years to come which, ultimately, will help introduce world leading BMJ content to the medical market in Japan.”
Shinichi Yamakawa, President & CEO at USACO said: “We are pleased to work with BMJ. BMJ knowledge resources fill a critical need in helping Japanese users discover the best medical knowledge resources.”
