Published by 3i Publishing in Cape Town, South Africa, Africa Telecoms will launch next month. It will focus on the African telecoms and IT sectors and, editorially, will provide analysis of trends and technologies pertinent to the sectors in Africa as well developments worldwide that will have an impact on the continent.
“Since Africa Telecoms magazine will have a worldwide circulation, we felt that we had to deliver a globally-recognised circulation audit in order to achieve credibility and respect for our publication,” explains executive editor Mohammed Khan. “In so doing, we are making a statement of intent for Africa Telecoms and what we hope to achieve from the outset.”
3i Publishing plans to use the BPA certificate to indicate to both current and potential advertisers that its circulation figures can be substantiated, giving them the peace of mind that they will be receiving the best value for their advertising spend, aimed at their particular target markets.
“We intend to fully utilise BPA’s value added services to ensure that we maintain the standards and quality of the publication. This is all part and parcel of the membership, including our digital media, and we hope to take full advantage of BPA’s experience and expertise within the industry,” adds Khan.
Stuart Wilkinson, BPA Worldwide’s Managing Director for EMEA, complimented 3i for committing itself to independent verification and commented that this was an important move for a title looking to sell advertising in the international technology sector.
“For a media owner to commit itself to BPA’s rigorous, internationally recognised audit standards is an important step forward. It shows that media owners are increasingly recognising the importance of such auditing in developing media markets and that clients and agencies are seeking reassurances of ROI on their investments in emerging territories as they do in advanced media economies.”
About BPA Worldwide
BPA says: “A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,500 media properties—including over 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 380+ web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.”
About Africa Telecoms
Africa Telecoms says: “Founded in 2009 in Cape Town, South Africa, Africa Telecoms will be launched in November 2009. The magazine and associated website will be printed by 3i Publishing on a monthly basis and the publication will focus on the African Telecommunications and Information Technologies sector. The core focus of the magazine is to provide a comprehensive, essential and industry leading guide to the telecommunications market across Africa. In each issue, Africa Telecoms will provide the latest company news, expert analysis of key trends and technologies that drive growth in the African Telecommunications industry. The publication is intended to inform, educate and entertain.”
