Priscilla Ellington joins Business Insider as vice president of BI Live, the company's new live events business that brings its journalism to global audiences through interactive event formats. In the coming months, Business Insider says it will hire an editorial director to co-lead BI Live alongside Ellington.
Business Insider says BI Live will focus on in-person, interactive events that showcase its reporting across its core coverage in business, tech, and innovation. Readers, subscribers, and industry leaders will come together to have meaningful discussions.
"The launch of BI Live marks a milestone for Business Insider. Over a year ago, we returned to Business Insider, and now, we are positioned perfectly to create a unique live events business that sets us apart from the rest," says Business Insider Chief Revenue Officer, Maggie Milnamow. "BI Live will bring our award-winning journalism to partners on a global scale, and we are thrilled to debut BI Live at Cannes Lions Festival this year."
"There's never been a more opportune time to build a live events business that truly stands out. Business Insider is known for bold storytelling and innovation, making it the perfect place to build a thriving events business. BI Live is set to disrupt the saturated events market. I look forward to shaking things up and building a high quality, deeply engaging portfolio that delivers results for Business Insider partners," says Ellington.
Priscilla has a deep passion for bringing journalism to life through live experiences, added Business Insider. Prior to Business Insider Priscilla led initiatives at Bloomberg Live Experiences and The Wall Street Journal Barron's Group conference business, driving performance and revenue growth.
BI Live's debut coincides with the 2025 Cannes Lions Festival in June, where Business Insider says it will host its flagship CMO Insider breakfast — a gathering that brings together some of marketing's most influential voices for intimate, editorial-led conversation.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
