Research shows that teaching pupils a love of reading early on in their lives by including play-based approaches to reading can benefit children’s literacy development, says Immediate Media. The CBeebies Magazine Big Reading Adventure, run by the National Literacy Trust and Immediate Media Co, will engage children aged three to seven in reading for pleasure and will provide teachers and early years professionals with an exciting new platform to improve children’s literacy skills.
By taking part in the competition, children will share stories and complete fun activities along their journey through “CBeebies land.” Children will visit much-loved characters from Tree Fu Tom in Treetopolis to Peter Rabbit in the English Countryside, and will have the chance to read stories about the characters and experience fun learning activities alongside many more popular CBeebies characters too.
Schools and early years settings will be provided with a suite of resources to enable them to deliver a reading-themed week. Every child who visits all five characters, reads all the stories and completes all the activities can be entered into a national prize draw.
The winning pupil, chosen at random, will receive a one-year subscription to CBeebies magazine, book vouchers and a storytelling afternoon at their school or early years setting with a little help from a CBeebies character. 10 runners up, also selected at random, will win a six month subscription to CBeebies magazine.
Susie Musgrove, the National Literacy Trust’s Schools Officer says: “We’re delighted to be launching this exciting new competition to 3-7 year olds. The characters, words and sounds discovered through the CBeebies land will not only capture children’s imaginations at the time but can be talked about outside of reading time. Reading for pleasure enriches children’s lives and helps them gain vital skills for the future and competitions like the CBeebies Magazine Big Reading Adventure make reading fun for children, which is so important.”
Stephanie Cooper, Editor of CBeebies magazine says: “We at CBeebies Magazine are passionate about inspiring a love of reading in young children, which is why we are so excited to be involved in this fantastic competition. With a variety of creative activities featuring our well-loved CBeebies characters, we look forward to encouraging children to take their first steps into the wonderful world of reading”.
