Optima provides magazine fulfilment, customer data and order management solutions to Business-to-Business and Specialist Consumer Publishers in the UK.
As part of this strategic acquisition, CDS Global will provide magazine subscription fulfilment solutions to some of the UK’s premier B2B media companies, growing its client portfolio by 36 publishers and 320 magazine titles.
Sarah Parkes (pictured), managing director of CDS Global in Europe and Australia, says, “CDS Global has established ourselves as a leading provider of customer information and data management solutions to the B2B media industry. Coupled with our existing solutions, we are positioned well in the publishing marketplace and envision a bright future ahead for our service offerings to publishers in the UK.”
“This investment is testament to the strength and stability of both CDS Global and our parent company, Hearst Corporation,” says Malcolm Netburn, chairman and CEO of CDS Global. “We are proud to have this growth opportunity and to build our presence within the European market.”
