According to distributors COMAG: “The leading international luxury fashion and culture biannual, Another Magazine has a reputation for inspiring cover stars and sophisticated contributors. Uniquely targeted at both sexes, through exclusive content Another Magazine both reports and creates the news, with consumers and throughout the industry at large.
To celebrate cementing its international influence over the past ten years Another Magazine has got ten of the world’s leading fashion houses to bake it a cake!
‘Eat The Designers’ is a fantasy celebration of fashion and food created by co-founder and Editor in Chief, Jefferson Hack in which ten leading fashion houses and the most innovative chefs and cake makers are collaborating on their ultimate birthday cakes.
All of the cakes will become the centre piece of Selfridges’ Concept Store within The Wonder Room, on the ground floor of the flagship Oxford Street store in London from 17 – 22 February for London Fashion Week as it celebrates ten years of Another Magazine.
The dream birthday cakes have been created by designers at some of the world’s biggest fashion houses as well as people like Vivienne Westwood and master milliner, Philip Treacy.
In addition to the ‘Eat The Designers’ cake activity, the Spring/Summer-11 issue of Another Magazine will have four different covers, with the ‘Finest New Actress’ from America, France, Australia and Britain on them. This issue will also look back at ten years of the title as it celebrates its birthday and look forward to the future.
Cake designers: Riccardo Tisci for Givenchy, Francisco Costa for Calvin Klein, Gareth Pugh, Christian Louboutin, Philip Treacy, Alber Elbaz for Lanvin, Frida Giannini for Gucci, Angela Missoni for Missoni, Vivienne Westwood and Christopher Bailey for Burberry.
The chefs and cake makers participating are Mark Hix, Bompass & Parr, Paul Wayne Gregory, Jeremy Lee, Claire Ptak of Violet Cakes, Peggy Porshen, Andrew Stellitano, Colin Martin, Rachel Mount and Caroline Hobkinson.
Curation of the ten cakes in Selfridges Concept Store will be done by artist, food stylist and cookery writer Annie Nichols.
Jefferson Hack, Editor in Chief, Another Magazine said: “We want this project to inspire our readers and the public with the insane possibilities of what can be achieved at the highest level in bringing fashion and food together.”
Sebastian Manes, Director of Accessories, Selfridges said: “At Selfridges we enjoy embracing the new and the innovative. Bringing together the hottest talents in fashion and food is a fantastic initiative! We can’t wait to celebrate with Another Magazine and show off the spectacular results to our customers in the concept store.”
