The changes made are based on extensive customer research conducted last year and create two clear and distinct customer journeys for subscribers, says the company.
Econsultancy.com is a platform that helps companies and teams accelerate their marketing and ecommerce performance with essential information and insight resources.
Richard Breeden, managing director of Xeim Inform, part of Centaur Media, said: “The re-configuration of our insight product creates more editorial pace and personality and, ultimately, reasons to visit more often. A higher proportion of high-value content is now behind the paywall and the navigation is simplified around our key content pillars.”
Econsultancy has also created a new product called ‘EconLEARN’ within the platform, which brings together in one place all of the site’s digital learning content. Customers can now assess their skills using the Digital Skills Index and follow tailored learning journeys based on the results; dip into bite-sized always-on learning modules; or take structured fast-track e-learning courses.
Customers can also find out more about Econsultancy’s other training options, ranging from individual seats at its regular courses to Blended Learning solutions, which Econsultancy deploys for clients, including TUI, Sky, Dyson and others.