The new AsianInvestor website is designed to provide readers with an enhanced user experience. The new homepage places editorial content front and centre, while giving room to partner content on the left-hand column, and details about their awards and events on the right-hand side.
The publishers have also added site categories to help readers discover articles more easily. Under ‘Asset Themes’, readers can find stories by asset class (equities, fixed income and alternatives) or read pieces on environmental, social and governance (ESG).
The ‘Asset Owners’ category has also been further broken into sub-categories, namely sovereign wealth funds, pensions, insurers and family offices.
The responsive site design also collapses into a single column for mobile readers who wish to access articles on the go.
In addition, they have launched a new login system that allows subscribers to manage their accounts across all the Haymarket brands.
The new single sign-on service allows members to select their desired newsletters, whether it’s AsianInvestor’s daily morning or their weekly ESG or fortnightly alternatives bulletin, or the newsletters provided by sister publications FinanceAsia, Corporate Treasurer and Campaign Asia.
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