Making its debut in the UK on 7th September, the fragrance will be available exclusively in 350 Boots stores across the country and online at boots.com.
Following the UK launch, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia in 2015.
The fragrance will be available in three sizes and will form part of three gift sets:
* 30ml – RRP £20
* 50ml – RRP £28
* 100ml – RRP £37
* Gift set - 30ml fragrance and 150ml body lotion – RRP £20
* Luxury Gift set – 50ml fragrance, 150ml body lotion, 150ml body wash and refillable purse spray – RRP £31
* Gift set - 50ml fragrance and 150ml body lotion – RRP £29
To launch the fragrance, Cosmopolitan is on the hunt for three ‘fun, fearless females’ who embody the brand to become the face of the campaign. Women are being asked to visit the microsite, Cosmofragrance.net, to upload a photograph of themselves with an explanation as to why they are the perfect person to front the launch. The winners will be chosen from an expert judging panel in the summer, and will go on to star in the advertising and marketing campaign for the fragrance, as well as appearing in the October issue of the magazine.
“This launch is a first for a women’s magazine and is a natural step as we expand the power of the Cosmopolitan brand,” said Greg Witham, Group Publishing Director, Cosmopolitan. “We’re seeing strong growth to Cosmopolitan’s digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71 million on perfume in the UK alone last year. This allows them a way to experience the brand in a new and relevant way.”
Cosmopolitan The Fragrance is being distributed by Jigsaw ESL, a market leader in brand management, promotion, design and distribution of high profile fragrances and lifestyle brands.
Cosmopolitan The Fragrance is the first of several licensing deals planned for the brand in 2015.
The deal was brokered by IMG, the exclusive product licensing representative for Cosmopolitan outside of the U.S. and Canada.
