The new premium title takes readers on a visual journey of the key trends for Autumn/Winter 2013. Via 156 luxurious pages, Cosmopolitan Fashion showcases catwalk-inspired accessible fashion and must-have accessories and jewellery. It also pays homage to Cosmopolitan’s favourite designers and the cities where they show their collections, as well as providing readers with shopping advice from fashion insiders, a round-up of the best fashion-forward apps and pages upon pages of pure shopping indulgence.
The magazine is printed on luxurious matt cover stock and is 35% bigger in format than the monthly title - adding to the unique look and feel and providing readers with a simply stunning collector’s item, which they will cherish throughout the season, says Hearst. Launch advertisers include Calvin Klein, Kate Spade, Armani Exchange, True Religion, Coty and L’Oreal.
Cosmopolitan Fashion is available from all good retailers priced at £4.99. Readers can also purchase the enhanced digital edition (£4.99) via the Apple Newsstand, where they’ll be treated to interactive behind-the-scenes content from the main fashion shoots inside.
The digital edition also provides an interactive introduction from Shelly Vella, Cosmopolitan’s Fashion and Style Director and users can shop directly from the issue from e-tailers such as My Wardrobe via Cosmopolitan’s Shopping Genie app.
“Our reader is at the heart of everything we do and we know she loves to shop,” said Ella Dolphin, Cosmopolitan’s Publishing Director. “Cosmopolitan readers are the biggest spenders on fashion in the UK - £1 in every £14 spent on the high street comes from the purse of a Cosmopolitan consumer. As a luxurious standalone, it is the ultimate magazine for fashion-conscious young women who want to keep on top of the key trends, but wear them in their own way.”
“Being larger in format than the monthly magazine creates a real point of difference at the newsstand and celebrates the strength of print” she continued. “By extending the brand in this manner we hope to bring the Cosmopolitan experience to a new audience as well as appealing to our current readers. Cosmopolitan Fashion has a unique look, tone and feel, with no magazine like it.”
"Cosmopolitan Fashion is the exciting new kid on the block. All the gorgeousness and accessibility of our monthly fashion pages but more, much, more,” said Shelly Vella, Cosmopolitan’s Fashion and Style Director. “It's full of the products and features we know our readers enjoy, from the lust have accessories she loves, the clever ways with workwear that she needs day to day, plus news and views for all shapes and sizes and fashion passions. It's luxurious without being exclusive and inclusive without being non-aspirational.”
