Customer Direct 2012: Subscriptions & Beyond is the flagship event of the PPA's Customer Direct Marketing group. The event comprises a full day conference and evening awards ceremony, and is a must for anyone involved in subscriptions, circulation or one-to-one marketing, says the PPA. This year's event will take place on Wednesday 21 November at The Brewery, London, EC1.
The Awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing and are established as a showcase of the most innovative magazine marketing practices in the UK.
The shortlist
Best Subscriptions Promotion on a Small Budget
Sponsored by Xcetra Media
Building Design Jubilee Campaign, UBM
N-Photo Pre Launch Email Campaign, Future Publishing
Best Use of Data
Sponsored by Circdata
Christmas Dynamic Email Campaign 2011, Immediate Media Co
Inbound Free Copy Promotion, Bauer Media
Multi-Journal Telemarketing Campaign, RCN Publishing
The Grocer Personalised Iconography Campaign, William Reed Business Media
Customer Direct Magazine of the Year – Business
Sponsored by Dovetail Services
Farmers Weekly, Reed Business Information
Times Educational Supplement, TSL Education
Customer Direct Magazine of the Year – Consumer
Sponsored by Quadrant Subscription Services
Cycling Weekly, IPC Media
London Review of Books, LRB
Radio Times, Immediate Media Co
The Week, Dennis Publishing
Customer Direct Marketer of the Year
Nina Braham, IPC Media
Gemma Burns, Immediate Media Co
Emma Davis, Immediate Media Co
Rochelle Gyer, IPC Media
Lynn Swarbrick, Reed Business Information
Customer Direct Marketing Team of the Year
Sponsored by YUDU Media
Built Environment Team, UBM
Dennis Publishing Team
Immediate Media Co Team
IPC Direct Team, IPC Media
Magazinesdirect.com Team, IPC Media
TSL Education Team
Customer Engagement/Customer Service Award
Sponsored by Dovetail Services
Classic Rock Customer Engagement Campaign, Future Publishing
Digital Team Setup, Dennis Publishing
Customer Retention Strategy of the Year
Christmas Renewals Campaign 2011, Immediate Media Bristol
IPC Renewals Propensity Model Test, IPC Media
Renewal Review, TSL Education
Total Film Customer Retention Strategy, Future Publishing
Digital Marketing Campaign of the Year
Sponsored by Jellyfish Publishing
Dynamic Christmas Email Campaign 2011, Immediate Media Co
Future Portfolio Launch onto Apple Newsstand, Future Publishing
Gift Direct, magazinesdirect.com, IPC Media
Registered Users Bundles Campaign, New Scientist, Reed Business Information
Direct Mail Campaign of the Year
Sponsored by Asendia
Condé Nast Traveller September 2011 Campaign, The Condé Nast Publications
Property Week, UBM
Tatler, The Condé Nast Publications
The Week US Pack Mailing, Dennis Publishing
Insert Promotion of the Year
Sponsored by Abstrakt Services
Archant Life Volume Generation, Archant
Christmas Portfolio Insert 2011, IPC Media
Marketing Campaign of the Year - Mixed Media
Sponsored by Adestra
Christmas Campaign 2011, IPC Media
January Sale 2012, Immediate Media Co
The Week for iPad Launch Campaign, Dennis Publishing
Total Film Interactive Edition for iPad Launch, Future Publishing
Off-the-Page Promotion of the Year
Kerrang! Premium Gift Promotion, Bauer Media
What Mountain Bike & Osprey Viper, Future Publishing
Telemarketing Campaign of the Year
Driver Power Auto Express, Dennis Publishing
Inbound Free Copy Promotion, Bauer Media
Multi-Journal Telemarketing Campaign, RCN Publishing
Telemarketing Regeneration, Vivat Direct
