The relaunch follows nine months of extensive research and development and responds to the changing ways users interact with the site. With over 30% of CVG’s traffic coming via mobile and tablet devices, the new look site has been optimised across all platforms with a coherent design. Whilst adaptive design enables users to access all of CVG’s functionality regardless of the device being used – a first for a mainstream UK gaming site, says Future.
The redesign features new advertising formats and increased commercial opportunities. Utilising the Super Page Unit, which is designed to keep key content on the homepage to maximise views and interaction, advertisers are now able to integrate commercial messaging within CVG’s editorial content. In addition, transitional ad formats can now be served on mobile devices, giving advertisers unique access to CVG’s monthly mobile audience of over 1m unique users.
Community interaction is at the core of the relaunch. Users now have the ability to rate comments and vote them up or down to improve overall engagement, whilst comments appear on mobile devices for the very first time. The revamped site also includes a homepage calendar to keep users up-to-date with new release dates, shows and events.
Aesthetically, the new look CVG features a cleaner, lighter look and feel with a simplified global navigation and improved in-article navigation. Articles themselves will now be bolder and more visually-led and the CVG logo has been refreshed to work harder across digital media.
Andy Robinson, Editor of CVG, says: "The new CVG delivers the content that our readers care about faster, across every device and with user engagement at the heart. In addition our team of journalists will deliver exciting new article types with designs tailored to their content – and not the other way around. It's never been easier to consume 24/7 games coverage.”
Keith Walker, Head of Digital (Entertainment), says: “With focus on the user, the new look CVG delivers a joined up experience on any device which is optimised for mobile, tablet and laptop. In turn, this presents cutting edge commercial opportunities and reinforces CVG’s credentials as the go-to place for gaming news.”
