The organisers, The Media Briefing, recently announced the shortlist for the first ever British Media Awards. The Economist, Future and RBI's Estates Gazette lead the way with four, three and three nominations respectively. Also, there are two apiece for Microsoft, IDG, AOL’s Huffington Post UK, UBM’s Built Environment and Informa’s Lloyd’s List Group.
These are the only awards to reward innovation across the industry, claim the organisers, so mobile technology providers such as Mag+ and advertising solutions company 24/7 Real Media are nominated alongside media owners.
The shortlist:
Social Media and Marketing Innovation
Jam @ Engine - Sun Football Legends
The Economist - Where do you stand? campaign
AOL UK - Huffington Post UK
Future - N-Photo magazine
UBM Built Environment - Weekly Audience Measure (WAM)
Paid Content Innovation
StrategyEye - StrategyEye digital publishing platform
Informa Business Information - Lloyds List Group
Future - Teach Yourself Photoshop iPad app
Online Advertising Innovation
Reed Business Information - Estates Gazette, Capita Symmonds augmented reality campaign
InSkin Media - InSkin Video
24/7 Real Media - Open AdStream
Haymarket - Autosport, Castrol EDGE Grand Prix Predictor
The Economist - Philips campaign
Best Use of Mobile
IDG Connect - IDG Connect App
Citywire - Mobile Site and iPad App
The Economist - Economist digital editions
Incisive Media - British Journal of Photography iPad app
Most Innovative Technology for Media Owners
Mag+ - Mag+ platform
IMI Mobile - Multi-Media Console (MMC)
Scribble - ScribbleLive
B2B Innovator of the Year
IDG Connect - IDG Connect
Ink - APEX Media Platform
Reed Business Information - Estates Gazette
Semantico / Brill - Brill Online / Sipp2
Informa Business Information - Lloyds List Group
UBM Built Environment - Client Solutions Team
Consumer Magazine Innovator of the Year
Consumers Association - Which?
Shortlist Media - Stylist
Hearst Magazines - Red Online
The Economist - The Economist
Hearst Magazines - Cosmopolitan
Future - N-Photo Magazine
Digital Media Innovator of the Year
Emap - Nursing Times
InSkin Media - InSkin Media
Microsoft - MSN UK
Microsoft - Microsoft Advertising
AOL UK - Huffington Post UK
Archant - London24.com
Commercial Team of the Year
Reed Business Information - Estates Gazette
InSkin Media - InSkin Media Sales
FT Group - FT Global Events Team
