Descendants is, says Egmont, the imaginative story about the teenage sons and daughters of Disney's most infamous villains starring Dove Cameron, Sofia Carson, Cameron Boyce and Booboo Stewart as the wicked kids of Maleficent (Sleeping Beauty), the Evil Queen (Snow White), Cruella De Vil (101 Dalmatians) and Jafar (Aladdin).
The magazine is released to coincide with the sequel, Descendants 2 which premieres on Friday 20th October at 5.30pm on Disney Channel. Newcomers to the movie include China Anne McClain who joins the cast as Uma, the daughter of Ursula (The Little Mermaid) and her pirate crew: Scottish actor Thomas Doherty as Harry, the son of Captain Hook (Peter Pan) and Dylan Playfair as Gil, the son of Gaston (Beauty and the Beast).
Inspired by the global success of the hit Disney franchise, the Descendants magazine will deliver gossip, exclusive interview content, fashion tips, posters and quizzes, along with a free gift each issue.
Launched in 2015, Descendants was a global success. Descendants 2 – which made its debut on Disney Channel US this summer – has reached over 26 million US viewers on linear TV alone and anticipation is high for the UK release.
Additional Descendants franchise activity launched to support the movie sequel includes new merchandise across Disney Store and multiple licensees, an official soundtrack, animated shorts and an extensive digital content plan. Music videos on DisneyMusicVevo have garnered over 450 million global views to-date, including almost 125 million views for the official ‘Ways to be Wicked’ video.
Kiran Vara, publisher, Egmont Publishing said: “We are delighted to be launching the official Descendants magazine, which will give fans the opportunity to get even closer to the movie. The magazine will be packed full of exclusive interviews, activities, quizzes and fashion tips that will give readers the opportunity to enjoy the magic of the movies, time and time again.”
Siobhan Geraghty, senior publishing manager, Disney UK said: “Children up and down the country have established a real affinity to Disney’s Descendants and along with having a favourite character, there is a real passion felt for the music, the dance routines and the costumes, which are so intrinsic to the success of the movie.
“The launch of the Descendants magazine is a fantastic way to give fans of the franchise another outlet in which they can enjoy catching up with their favourite villainous characters with their family and friends and truly immerse themselves in the magical world of Auradon”.
Descendants magazine is a four-weekly magazine priced at £3.99 for standard issues and £4.99 for high value issues.
