Mpora | Gear claims to be the first scalable single platform that enables users to find, compare and share tens of thousands of action sports products. The website, part of Mpora.com, includes advanced user reviewing capability and the functionality to compare, and buy directly from, some of the world’s best online retailers.
Mountain Bike and Road Cycling are the first two markets to be featured on Mpora | Gear, however Winter Sports will follow shortly in 2011.
Mpora ‘Experts’ are already in their hundreds – the platform’s loyal following of enthusiasts who are committed to reviewing, testing and discussing the latest products in the market. And more will be joining the project as Independent Retailers and enthusiastic amateurs sign up to become Mpora | Gear reviewers, say the publishers. Alongside this, editorial teams from nineteen of the world’s best action sports magazine brands will be feeding in their own opinions on the latest gear to hit the markets.
The site’s ethos is to present action sports fans with the most comprehensive selection of sports product in the world, and deliver it in an environment that it is easy to use, shareable with their friends, and provides the most useful shopping tool available by gathering professional and amateur reviews to facilitate the best buying experience possible.
Darryl Newton, Managing Director of Factory Media who own Mpora.com stated: “Mpora | Gear is a natural development for Factory Media in our strategy of servicing the needs of our audiences and advertisers. The action sports market is driven by a passion for great product to improve their participation and experience, and Mpora fans love talking about the latest and best gear out there as much as they love watching amazing videos.”
