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Factory Media acquires Boards

Factory Media, a leading extreme sports media owner, has announced the acquisition of Boards windsurfing magazine and boards.co.uk

Boards joins Factory’s portfolio of 12 other action sports magazines which includes brands such as White Lines, Surfer’s Path, Sidewalk and Dirt Mountain Bike Magazine. Boards.co.uk’s 50,000 monthly online user base compliments the media owner’s existing 2 million unique user digital network, according to Factory Media.

David White, Editor of Boards and holder of the British windsurfing speed record, will continue as editor of Boards. “Boards Magazine has a 23 year heritage within the European windsurfing market, and within Factory’s stable we are very excited about the traditional and new media opportunities for our brand.”

Darryl Newton, Managing Director of Factory Media added “Boards is an excellent accompaniment to our action sports portfolio and will sit well within Factory Media. We are looking forward to developing the magazine and website, enhancing its offering to existing and new consumers alike. We hope to use the exposure of brands such as MPORA.com to take the wind surfing audience to new levels.”

About Boards

Boards says: “Boards magazine, the UK’s best selling windsurfing magazine is published 10 times a year, and has been running since December

1982. In this time the sport of windsurfing has changed beyond recognition, but the Boards ethos has remained the same: in-depth, accurate and impartial reporting on the sport of windsurfing, with a loyal and dedicated community passionate about windsurfing and the Boards brand.”

About Factory Media

Factory Media says: “Factory Media is Europe’s leading extreme sports media owner. With magazine brands stretching back as far as the 1980’s and the largest single digital extreme sports community, the company has consistently delivered targeted and innovative media. Factory today publishes a total of thirteen magazines, and sixteen websites including its flagship portal MPORA.com, which is now published in four different languages (English, French, German and Russian) with an average 1.8 million video streams each month.”