Fiona Senior (pictured) will head up advertising strategies and solutions across FHM, Zoo, Empire, Q, Mojo, Kerrang! and Homme Plus.
Fiona joined Bauer (then Emap) five years ago working her way up through the sales ranks of the Women’s Specialist Group - Yours, Top Sante and the Parenting portfolio - to Associate Media Director. Prior to Emap, Fiona worked in sales and marketing for Sarah Lee, Smith & Nephew and Coty.
Fiona will report into Acting Head of Magazines Richard Hayes, who commented: "This is a critical and strategic role across a number of influential brands within the Bauer Media portfolio, but Fiona's experience and delivery of our key drivers of creativity, sales excellence and customer focus, made her the outstanding choice."
Fiona's appointment comes ahead of a major Bauer Media presentation to Agencies next week called "4D Men" - a unique year long research study and ten-year perspective examining the significant changes in men's needs, motivations and pressures. Leading academics and the editors of FHM, Q, Empire and Car will be sharing their insights and predictions on how media fits into the lives of men. The presentation will then be taken direct to clients.
