The free-to-enter scheme marks a return to the awards arena after a two-year absence for Newsworks, formerly the Newspaper Marketing Agency (NMA), which previously hosted the Awards for National Newspaper Advertising – known as the ANNAs.
The Newsworks Planning Awards are different awards for different times. They are appropriate for newsbrands in a multi-platform environment and in multi-media schedules. They will define standards of excellence in media planning in national newsbrands, rewarding innovative and talented people.
The jury will be led by Unilever’s SVP marketing Marc Mathieu and will include senior figures from clients and agencies, as well as Newsworks’ Rufus Olins and Vanessa Clifford.
The line-up includes BT Retail’s head of media Graeme Adams, Reckitt Benckiser’s regional media manager Seb Mossop, Marks & Spencer’s head of marketing communications planning Richard Smith, Walker Media chairman
Phil Georgiadis, Mediacom’s chief strategy officer Sue Unerman and PHD Media’s head of planning David Wilding.
The Awards feature six categories, plus a Chair’s Award. The categories include Best Newspaper Campaign, Best Newsbrands Campaign, Best Topical Campaign, the Tablet Award, an Omnimedia Award and Best Use of Content.
Details, entry forms and a full list of judges can be found at newsworks.org.uk/awards. The deadline for entries is 11 October 2013. An Awards celebration will take place on the evening of 28 November 2013 at the Groucho Club, London.
Marc Mathieu, SVP marketing at Unilever and chairman of the judges, said: “It’s a true honour to lead the first Newsworks Planning Awards 2013. It is a smart idea to bring strategic thinking in newsbrands to life through a free-to-enter scheme with just seven categories - anything that simplifies things in this way is great for agencies and great for media generally.
It’s going to be fascinating to see what our agency entrants serve up to the judges. I look forward to a fervent and provocative debate with the jury.”
Richard Morris, managing director at Vizeum UK and a juror, said: “The Newsworks Planning Awards are a welcome addition to the awards scene. They will push us to think about newsbrands in their contemporary context and the role they play in effective media strategies. I recommend that agencies enter the awards and look forward to giving great planning the glory it deserves.”
Rufus Olins, chief executive, Newsworks, said: “The winning papers will be a source of knowledge, inspiration and ideas.
Newsbrands offer more than just information - they organise the world each day in a coherent way. These awards will celebrate newsbrands for their content and for the powerful advertising opportunities they offer.”
The entry deadline is 11 October 2013. Click here for more information.
About Newsworks
Newsworks says: “Newsworks is the marketing body for the national newspapers in all their forms. Its stakeholders are: Guardian News & Media, Evening Standard, Independent Print, Mail Newspapers, Mirror Group Newspapers, News UK and Telegraph Media Group.”
