Launched in 1994, FourFourTwo, part of Haymarket Media Group, is the ultimate destination for interviews, insights, and analysis among the world’s most fervent fans, says Haymarket.
As an official syndication partner, FourFourTwo will distribute its original video content – including player interviews, how to’s, documentaries, and more – to Dailymotion’s content platform, available via mobile app, OTT, and desktop, and to its global audience of sports enthusiasts.
To kick off the partnership, FourFourTwo will showcase its roster of documentaries, including “Messi: The Moments That Made Me,” “Neymar: Making of a Superstar,” and “Gabriel Jesus: My Path To Greatness.” The announcement is part of a broader digital strategy by FourFourTwo to bring its football expertise and videos to audiences no matter where they choose to experience them.
“FourFourTwo has always celebrated the best of football, taking our global audience of football connoisseurs behind football’s velvet rope with the unrivalled access we get to the game’s biggest players and clubs – it’s what has made us the most popular football magazine brand on the planet for over two decades ,” said Andy Jackson, Global Brand Director at Haymarket. “Our premium video content is the most recent extension of the brand and an area where we’re always looking for complementary partnerships. To that end we’re delighted to add Dailymotion as a new video platform to reach more football fans who we know will love our content.”
The Dailymotion video discovery platform empowers a global community of entertainment-seekers to explore the web’s best video content from premium creators and publishers across four key categories: sports, news, music, and entertainment. Additional syndication partners include The Guardian, VICE, BBC News, beIN SPORTS, Aardman Animations, CNN International, LBC, Six Nations Rugby, COPA90, Mixmag, and more.
“We’re pleased to bring FourFourTwo’s original video content to our global audience of sports enthusiasts, and specifically, to passionate football fans who want to discover new videos about the sport they love,” said Gareth Mugford, Head of Content at Dailymotion UK.
The Dailymotion mobile app is available in the UK on iOS (Apple Store) and Android (Google Play).
Links / further reading: www.dailymotion.com/FourFourTwo
